Marketing for sex dolls often targets distinct use cases, preferences, and aesthetics, leading to noticeable differences between male- and female-oriented campaigns. Female-oriented marketing tends to emphasize realism, soft textures, body contouring, and features associated with intimate realism. Messaging may highlight expressiveness, skin feel, and versatility for different scenarios, paired with a wider array of anatomical options.
Male-oriented marketing often focuses on durability, simplified maintenance, and straightforward features. Imagery may emphasize practicality, ease of use, and cost efficiency, with emphasis on core articulations and robust construction. Language used in campaigns can reflect different imagined experiences—emotional connection and comfort for some audiences, performance and efficiency for others.
Ethical considerations arise in both camps: avoiding objectification, promoting healthy relationship perspectives, and ensuring representations are respectful and inclusive. Clear information about safety, maintenance, and realistic expectations helps consumers compare products without feeling pressured by sensationalized advertising. For both genders, transparent specifications, honest imagery, and responsible messaging support informed choices and reduce potential disappointment.